Thee Black Sheep
At Thee Black Sheep, we exist to shake up the sports marketing landscape with creativity that’s as fearless as the athletes we champion. We are a collective of storytellers, strategists, and culture shifters merging sport, community, and brand energy into unforgettable campaigns. From the roar of stadium crowds to the quiet power of grassroots development, we use creative marketing, PR, and brand partnerships to build authentic connections between fans, athletes, and sponsors.
Cultural authenticity - telling stories that sound, look, and feel like homeImpact over noise - crafting experiences that live beyond the screen.Collaborationy - bridging brands with the spirit of sport and people.
Tshepi Moropa
Founder & Managing Director
Tshepi Moropa is a brand strategist and entrepreneur driven by a passion for sport, commerce, and creativity. As the
A former Blue Bulls rugby player and referee on the SARU National Women’s Panel, Tshepi brings authentic sporting experience into every project she leads. Her work champions innovation, representation, and excellence within the sports and brand landscape. Her philosophy: “Different on purpose.”
